When you target customers, it helps to know if they’re “dark green”, “light green” or “basic brown” in their attitudes, but, with so many green issues, products, and labels out there, it may be more relevant to your branding and communications to understand their personal green interests and behaviors, not necessarily their labels.
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I feel so Lucky When I look In Those Green Eyes
Who Wants to be The Green Marketing Expert, Wholefoods or Michael Pollan?
Way back in 2006, when author & educator Michael Pollan’s raised concerns about the national supermarket chain Whole Foods in his book, “The Omnivore’s Dilemma.” Whole Foods CEO and founder John MacKey wrote a letter to Pollan. The two continued their dialog publicly, while the rise of the organic food movement lifted up small manufacturers [...]
The best advertising also sells advertising and…
Advertising is dead. Won’t sell product in our interactive age. Won’t be a good use of your marketing dollar. Can’t compete with the pack and punch from social media.
The dollars once poured into mass media are being siphoned to social media, but the fact remains that nothing sells image and brand quite like a carefully placed billboard or a familiar voice in your car during the morning commute.
Who will Save the Earth? No one.
Who will save book publishing? What will save the newspapers?
What means ’save’?
If by save you mean, “what will keep things just as they are?” then the answer is nothing will. It’s over.
Seth Godin’s recent blog post is extremely relevant to those who think the sustainability movement is about
saving the world. Who will be saving the [...]