Value-Based Sustainability: A Case for Green

As the corporations hire more Corporate Sustainability Officers, certify their building, and use greener products, more attention to how sustainability will be given to feeding the bottom-line. And a new word is added into our lexicon. Value-Based Sustainability is a way of describing the realized value – and/or profit-  to the company for engaging in sustainable activities.

The upcoming conference , “Value-Based Sustainability: The Business Case for Green, Clean & Lean,” hosted at the Fairmont in San Jose on January 26th has a huge panel of corporate rock stars: Adam Werbach of Saatchi S; former Executive Director, The Sierra Club; Rupert Davis, MontaRosa; Jeff Seabright, Chief Environmental Officer, Coca-Cola Rob Bernard, Chief Environmental Strategist, Microsoft Bob Stoffel, SVP of Sustainability, UPS, to name a few.

The producer of the event, The Executive Council, is a member-based, high-level peer to peer organization dedicated to connecting business leaders, exploring best business practices, new technologies, and the forces of change shaping our future. The Executive Council has an unparalleled reputation for producing high-value, interactive, dialogue driven events rich in take-aways and networking opportunities.

It is an invitation-only event for senior level executives looking to develop relationships with peers and get content most relevant to making strategic, results-producing decisions.

This event is part of a series, with a follow-up 2010 event scheduled in New York on June 8. Stay tuned for the follow-up to this event.

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