This great presentation tip from my Eloqui Communications & Presentations Training made me think about what enviro professionals can incorporate into their next talk:
In the cerebral cortex, there is no such thing as ‘words’. The brain sees words as tiny pictures that it has to translate.
When information is presented orally, audiences remember only 10% if tested 72 hours later. Retention goes up 65% when a picture is added. Amazingly, we can remember more than 2,500 pictures with 90% accuracy after several days, with only a 10 second exposure. Some images remain in memory decades later. Researchers named this potent phenomenon PSE, or Pictorial Superiority Effect. So, in a presentation, use visuals paired with your most vital information to make your content memorable. (This is why graphics or images in PowerPoint are far superior to text.) Better still, speak in visual snapshots, to deliver information in a way that is suited to the hardwiring of the brain.
So, I think about the images over the last decade, of all the PowerPoints and big screens, not so big screens, in auditoriums, on walls. And the best image I have come across, by far, is Ray Anderson’s journey in climbing what he calls “mount sustainability”
The graphic is an icon and symbol for Interface to meet their zero-waste goals. Here is their more recent adaption to this illustration, below:
Add your comments