It’s a new year, and you’re all about a fresh start. I, for one, have a new website + higher purpose; new workspace, and more healthful lifestyle habits. It’s a nutritious beginning to a new decade. And unusual resources of inspiration helped me to re-mix The goodMix.
My advice to those who are working to do good in the world, and perhaps make a profit while doing so, is to identify your top three marketing challenges. If you are struggling to come up with this triad, you may want to go back to your business or marketing plan and refresh your mind.
If this last paragraph makes you feel as though you’ve fallen off a 40-story building, you may want to consider having clearly defined goals in written form so you can refer to this throughout the year.
Marketing goals should be: S.M.A.R.T. Which is acronym for: Specific – Who is involved; your resources + constraints;
Measurable – how will you count your results; how much, how many;
Achievable – Can you or your team really get these activities done in the time-frame allotted? (Honesty is highly under-rated)
Realistic – Is each goal something that you have the resources to do? Are you going to need meds to get them accomplished?
and Time-Bound.(That means taking out a calendar and identifying key dates)
Marketing goals for the most part are NOT your business goals. They are the activities that will: drive more traffic to your website, help you buy software, pay for an assistant (don’t even think of skipping Realistic); and help you drink less.
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