Marketing

goodMarketing: The image is brand

A picture from istock photo is great if you need to fill something on your site; and you just launched your website with a latte budget, but consider using a professional photographer for your next collateral.

Why? Because originality stands out. It creates a compelling story about you. Sure, you could take your $100 digital camera and take pictures for your website, but why not spend a bit of your marketing budget, and get a whole years’ worth of value with a trained eye who has a number of lens’ and perspectives on what you should look like – in print or online.

One of the most amazing photographers who can tell a story with one image is Chris Hardy. Chris has worked at various newspapers throughout his career, and is a good storyteller himself. Visit his website at: Chris Hardy’s photography.

Can you see how great your next Facebook page can be with this genius? Does your company make stuff? Are you the person behind the brand? Where do you feel at home? What is your genius? I guarantee if you don’t know, Chris will – instinctively.

Then email or call him. Set up a shoot. Then see what happens after you use those images to tell your story.

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Ready for The New Year? What are your Biggest Marketing Challenges?

It’s a new year, and you’re all about a fresh start. I, for one, have a new website + higher purpose; new workspace, and more healthful lifestyle habits. It’s a nutritious beginning to a new decade. And unusual resources of inspiration helped me to re-mix The goodMix.

My advice to those who are working to do good in the world, and perhaps make a profit while doing so, is to identify your top three marketing challenges. If you are struggling to come up with this triad, you may want to go back to your business or marketing plan and refresh your mind.

If this last paragraph makes you feel as though you’ve fallen off a 40-story building, you may want to consider having clearly defined goals in written form so you can refer to this throughout the year.

Marketing goals should be: S.M.A.R.T. Which is acronym for: Specific – Who is involved; your resources + constraints;

Measurable – how will you count your results; how much, how many;

Achievable – Can you or your team really get these activities done in the time-frame allotted? (Honesty is highly under-rated)

Realistic – Is each goal something that you have the resources to do? Are you going to need meds to get them accomplished?

and Time-Bound.(That means taking out a calendar and identifying key dates)

Marketing goals for the most part are NOT your business goals. They are the activities that will: drive more traffic to your website, help you buy software, pay for an assistant (don’t even think of skipping Realistic); and help you drink less.

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