Janet Pomeroy

The best advertising also sells advertising and…

Advertising is dead. Won’t sell product in our interactive age. Won’t be a good use of your marketing dollar. Can’t compete with the pack and punch from social media.

The dollars once poured into mass media are being siphoned to social media, but the fact remains that nothing sells image and brand quite like a carefully placed billboard or a familiar voice in your car during the morning commute.

Who will Save the Earth? No one.

Who will save book publishing? What will save the newspapers?
What means ’save’?
If by save you mean, “what will keep things just as they are?” then the answer is nothing will. It’s over.
Seth Godin’s recent blog post is extremely relevant to those who think the sustainability movement is about
saving the world. Who will be saving the [...]

What do The Top 5 Social Capitalists Have in Common?

Fast Company just published “5 Social Capitalists Who Will Change the World in 2010.” As this leading publication is always at the top of my In Box every morning, I am able to get my 20 minutes of innovation education delivered in the most digestible way possible (even before cappuccino).
Turns out Fast Company’s picks [...]

Corporations Leadership in Sustainability

Summary from The Executive Council’s Leadership Forum on Value Based Sustainability: The Business Case for Green & Clean, an all-day event in San Jose that brought leaders from Coca-Cola, Ebay, UPS, SAP, & Saachi & Saachi.

LinkedIn Vs. Email: The Battle is Over.

Trade show producer and entertainer Ken Newman masters sleight of hand but when he’s not performing on the trade show floor, Ken’s magic may be how he uses social media to market his 25-year old company, Magnet Productions.

“Email is white noise,” says Ken, who still uses email blasts to reach key prospects but he sees its limitations in its efficacy.