Janet Pomeroy

How to Rev-up your Public Relations Strategy

Creating a Facebook page, Tweeting on Twitter , and writing press releases are all worthwhile and fun tactics, but to gain visibility and favorable public attention, consider a brief public relations plan. An effective final plan is written document that will keep you focused and creative, while you build effective public relations activities for your organization.

Dirty Air, Dirty Money

On the evening that Health Care Reform passed, it’s relevant to see how the cost and consequences of poor health have wrecked havoc on our system. If we are going to have real reform, it has to be across industries, governments, and the entire health care system. Health is as much as a social responsibility [...]

I feel so Lucky When I look In Those Green Eyes

When you target customers, it helps to know if they’re “dark green”, “light green” or “basic brown” in their attitudes, but, with so many green issues, products, and labels out there, it may be more relevant to your branding and communications to understand their personal green interests and behaviors, not necessarily their labels.
Check out this [...]

Who Wants to be The Green Marketing Expert, Wholefoods or Michael Pollan?

Way back in 2006, when  author & educator Michael Pollan’s raised concerns about the national supermarket chain Whole Foods in his book, “The Omnivore’s Dilemma.” Whole Foods CEO and founder John MacKey wrote a letter to Pollan. The two continued their dialog publicly, while the rise of the organic food movement lifted up small manufacturers [...]

The best advertising also sells advertising and…

Advertising is dead. Won’t sell product in our interactive age. Won’t be a good use of your marketing dollar. Can’t compete with the pack and punch from social media.

The dollars once poured into mass media are being siphoned to social media, but the fact remains that nothing sells image and brand quite like a carefully placed billboard or a familiar voice in your car during the morning commute.