Janet Pomeroy

GAP Logo Failure and the Design Gap in the Eco Economy

A smart branding guy named Steve McCallion published an evocative piece in Fast Company about branding that can help the eco-preneurs with some of their branding struggles.
McCallion points out that logos are no longer identifiers for a brand:
Simply put, no one really cares about the logo anymore. Today, people are more interested in what [...]

True Green

EcoGirl Patricia Dines helps NorthBay biz readers see beyond enticing green façades to uncover the products and approaches that support true environmental change.

Finding New Life (and Profit) in Doomed Trees

This story ran on the front page of the Business Section of the NY Times. I was interviewed in the article, and found it a great read.
The story is available here, online at The NYTimes.com
By LAWRENCE W. CHEEK
SEATTLE
THE wooden kitchen bar in the suburban home of Richard and Donna Majer has a canyonlike crack ripping [...]

There Are no Such Thing as Words

This great presentation tip from my Eloqui Communications & Presentations Training made me think about what enviro professionals can incorporate into their next talk:

Toxins & Trade Shows: What Can We Do Better?

The business magician responsible for Magnet Productions, an innovative trade show production company is onto greener ideas. Attendees wouldn’t think the big swaths of carpet rolled on to thousands of feet of cavernous cement-floor being suspect, but this trade show staple, designed to “comfort” the soles of exhibitors and attendees, leaves everyone breathless. Here is the recent post on his blog, “Hey Newman”: