GAP Logo Failure and the Design Gap in the Eco Economy
- By Janet Pomeroy
- December 12th, 2010
- Posted in: Etc
A smart branding guy named Steve McCallion published an evocative piece in Fast Company about branding that can help the eco-preneurs with some of their branding struggles.
McCallion points out that logos are no longer identifiers for a brand:
Simply put, no one really cares about the logo anymore. Today, people are more interested in what [...]

